If you have ever had a moment of "yes, that's exactly it," only to find yourself doing the same thing three weeks later, you are not alone. It doesn't mean you are not trying hard enough. You are human. And there's actually a very good reason this keeps happening. The insight trap We live in a world that really loves insight. Read the right book, take the right course, have the right conversation and surely things will shift. And insight is valuable, I'm not dismissing it. Un